B o a r d   o f   D i r e c t o r s

Betty Hoeffner is the co-founder and CEO of Hey U.G.L.Y. She is the author of STOP BULLYING HANDBOOK-A GUIDE FOR STUDENTS & THEIR FRIENDSDEAL FEEL HEAL-KEYS TO UNDERSTANDING AND HEALING EMOTIONAL PAIN, and HUE-MAN KIND-A BOOK TO END RACISM. Hoeffner is a keynote speaker at anti-bullying conferences and resource for the media including national programs like the Steve Harvey Show. She created, and facilitates, Hey U.G.L.Y.’s Stop Bullying Boot Camps, Hue-Man Kind Art Projects,  and the DEAL FEEL HEAL-Emotional Healing  Program for youth. She developed and wrote the highly-effective Stop Bullying Task Force Program™ in use at schools across the country and in Canada. The Stop Bullying Task Force Program enables schools to set up student-run stop bullying teams to deal with bullying situations and maintain an environment of respect, acceptance and inclusion throughout the school year. She created Bullying Bystanders Unite, Project Apologize, Cyberbullied Unite, Laughtercising(tm), SEEIT and the Stop Self-Bullying & Love Yourself Enough Campaign. She created and hosts a weekly radio show on WRHC-FM called CHOOSE TO CHANGE™. Together with teen DJ’s, the world-wide streamlng show features songs and singer/songwriters whose lyrics inspire positive self-esteem, diversity, a healthy planet, peace and/or never giving up. Hoeffner was bullied and was a bully when she was in school and as a young adult. She knows both sides of the bullying equation and understands what it takes to stand up for yourself and others. She has helped many youth across the world through her website and school assemblies featuring celebrity presenters. Content on the website, and in the assemblies have been saving the lives of youth who are suicidal because of being bullied. This former public relations expert, whose advice is featured in the book 303 Marketing Tips, developed a teen grooming program for Supercuts; a teen safe driving program for Precision Tune Auto Care; a social studies project to educate students about our electoral process for Willy Wonka Brands’ NERDS candy; and helped develop a program teaching students the importance of team spirit and exercise to counter the obesity epidemic for use at The Sports Authority. She is also executive producer of the award-winning film, “Things You Should Know Before Entering the Hospital.”

Sporty King is co-founder of Hey U G L Y.  He is Certified Stress Mastery Educator, Consultant, NSA Professional Member, Certified Virtual Presenter, Author of Inspirational Poetry & ‘STUFF Happens’, The Master of Listening. Sporty is an author, poet and international public speaker who inspires students and parents to have healthy self-esteem, a positive attitude, positive vocabulary and intolerance for bullying. He has reached over 500,000 students across the country through speaking venues at junior high and high school assemblies. Sporty is reaching teens through Hey U G L Y’s eM-POWERment Day in-school presentations during a time where it is said they can’t be reached. But most important, he helps them change. Momma Hawk, former Principal of Paderewski School in Chicago says it best, “Sporty King transformed my entire student body. I know we have all had motivational speakers who have done something in our schools, but this guy is a miracle worker. Children and parents love him and my school has had remarkable growth in reading and writing under his services.” Sporty hosts a weekly inspirational podcasts called  GLUE Wednesday, GIFT Friday and Monday Morning Moment. He is on the list of facilitators for the Dept of Defense’s Yellow Ribbon Reintegration Program (YRRP), a program to promote the well-being of National Guard and Reserve members, their families and communities.


Nana Gilbert-Baffoe is president and founder of Tracking202, a San Diego, California based PPC Affiliate Marketing Analytics company. He contributes his web development, marketing and e-commerce expertise to Hey U.G.L.Y. with unwavering dedication. 

Jennifer Jimenez, MSN RN FNP-BC received her Master’s in Science of Nursing from Indiana University South Bend and is a Board Certified Family Nurse Practitioner. She is passionate about suicide prevention and empowering youth to make good choices by learning positive coping skills. A registered nurse since 2000, Jimenez has worked in a variety of settings, including pediatrics; primary care; community health; and behavioral medicine. She has always enjoyed working with youth and families having been a youth worker in juvenile detention, a charge nurse in adolescent residential psychiatric services, and a travel nurse on a variety of pediatric units in Los Angeles, California. She has been a leader in the healthcare community for speaking out against the stigma of mental illness and raising awareness to prevent suicide; including mental health awareness fairs, community panel discussions, and working with the American Foundation for Suicide Prevention and hosting an Out of the Darkness Suicide Prevention Walk. She continues to work with inpatient and outpatient psychiatric clients. She is also a part-time clinical instructor for the department of nursing at Purdue University North Central. She is working toward board certification as a psychiatric mental health nurse practitioner at Indiana University Purdue University Indianapolis. She aspires to work with the medical community by integrating family practice and mental health and promoting awareness and depression screening in primary care and school settings.


Dr. Sue Bryant, PhD has been in education for over 40 years having taught college – Florida State and St. Mary’s at Notre Dame, middle school, grammar school and educational laboratory schools. She was a school principal for 17 years.

Cortney Holt, BS Pyschology at Purdue University North Central know first-hand the impact Hey U.G.L.Y. can have on bullied youth. She has been using the tools provided on our website since she was 17-years old and is advocate for youth and suicide-prevention.

Victor Vargas, is an author and singer whose rap performance name is Lil Sylnc. Vargas’ life was saved by Hey U.G.L.Y. works when he was in high school as chronicled in his book, ALMOST BULLIED TO DEATH. His artwork made it into Hey U.G.L.Y.’s Hue-Man Kind A Book To End Racism and was featured on Nick News Tonight. Vargus deeply understands the difference and similarities between his peers. His rap music is lyrically created to help and educate youth to know they are not alone. He brings relate-able and positive lyrics from his life experiences of of being bullied, and seeing drug abuse, family problems, love life disappointments. His powerful anti-bullying anthem, No Fist Up, is a song about not retaliating with fists, instead be the bigger and better person.

B o a r d   o f   A d v i s o r s

Al Baker is a filmmaker, website designer/developer, marketing expert, animator, app-builder and strategic thinker who helps his clients achieve their desired results and grow beyond their dreams. He has been an integral part of Hey U.G.L.Y. for many years, often donating his immense talents to help. He is the designer of the website which is saving  the lives of young people who are suicidal due to bullying. He is always on the look out for ways help Hey U.G.L.Y. find the revenues needed to sustain our nonprofit, which is no easy task. Baker’s fundraising, grant writing and product promotion ideas and insights are invaluable. He also is diligent in making sure we remain on the cutting edge of technology to help us continually reach more youth, counselors, educators and students.

John E. Keilly is a managing partner of Strategic Partner’s, LLC, a firm that helps clients better understand and act on the rational and emotional drivers of “big ticket” consumer purchases. Previously, he was a marketing and product planning executive with Ford Motor and one of the company’s first brand managers. Keilly was a key player in the company’s project to better understand the wants and needs of today’s youth. He later led a similar consumer insight project that targeted the Baby Boomer generation. He is active in mentoring and helping young people make good choices and navigate their way through the complex modern world.

Rieva Lesonsky, former editorial director of Entrepreneur magazine has been covering the entrepreneurial marketplace for over 22 years, believes that the path to success lies in taking control of your own destiny. Her motto: “If you believe and if you persist, all things are possible,” applies whether you’re a 40-year old business owner or a 14-year old teenager. While she loves living in Irvine, CA, she remains a New Yorker at heart.

Anthony Pratscher is a musician, film & audio editor, Photoshop expert, archivist, writer, comedian, and 31-year retired letter carrier for the USPS.  He is a devotee of self-improvement, meditation, kindness and nature. His years of traveling the country and Canada in a rock band serve to help Hey U.G.L.Y. reach youth through the power of music. He is also a frequent guest DJ on Hey U.G.L.Y.’s Choose To Change Radio show and is currently writing a book about his life experiences which is bound to contain a lot of humor. His help with graphic design and uploading of videos to our Bullying Prevention TV youtube channel is a huge help.

Brick Casey, rapper, songwriter, co-producer

Leslie Kolber is national accounts manager, new business development at EdGate Correlation Services LLC, a learning management and instructional technology solutions company. Their products include INFORM, SCHOOLNOMICS, EDUCATION WORLD, SCHOOLNOTES, TOTAL READER and SUCCESS. Leslie brings a passion for improving the lives of children and 20 years of sales and marketing experience to the Advisory Board. She is dedicated to helping kids get the tools they need to deal with the tough issues they face today.

Elise Nothstine, B.A. Liberal Studies has over 11 years experience working in child abuse and neglect prevention/crisis intervention.  She also developed and coordinated an art project for the “boys” of the Domincan Republic which she is currently writing a book.

Erik Pocock is an LGBT+ activist from Massachusetts, where he is an active leader in his community. Erik understands that the coming out process can be tough. He went through a lot and he wants to make sure others don’t have to go through what he went through. He is studying accounting and finance at college. 

Jill Zimmerman Rutledge, M.S.W. LCSW is a psychotherapist who has been counseling youth for over 30 years. Jill maintains a private psychotherapy practice in Avon, Colorado. She has had a long association with ANAD (Anorexia Nervosa and Associated Disorders), an international self-help organization.  She is also on the clinical advisory board for Hey U.G.L.Y. – Unique Gifted Lovable You. Zimmerman has published two award-winning self-help books for adolescent girls, Dealing With The Stuff That Makes Life Tough: The Ten Things That Stress Girls Out and How To Cope With Them (McGraw-Hill, 2004) and Picture Perfect: What You Need To Fell Better About Your Body (HCI, 2007).

Jeanie Stone, School Based Educator, is founder of Respect Day and the Respect Team at Oxford Hills Comprehensive High School in South Paris, Maine. A 17 year owner of a successful children’s clothing store, she is currently the coordinator of violence prevention events and presents sexual violence prevention information for the Rape Education And Crisis Hotline organization throughout Oxford County, Maine. She worked with a teen empowerment group to create an after school coffee house for teens; co-founded the Learning Center, an academic tutorial program; the Oxford Hills Skate Park, empowering teen boys to lead the project; and established ropes courses within the high school. Jeanie has 3 grown children who are married, and each of them have 2 children, all her pride and joy!

Christine L. Thomas, CFP – Former financial advisor who has been with Hey U.G.L.Y. since it’s founding in 2002. Her connections to supporters, such as comedian, author, and frequent David Letterman Show guest, Tom Dreesen, have been important to our outreach and fundraising efforts.